It’s always the end of the world for the Make America Great Again movement. Ever since Donald Trump’s escalator ride in 2015, there’s been zero nuance to the MAGA message. “Only I can fix it,” the leader roared to thunderous applause upon accepting the 2016 Republican presidential nomination.

But especially since Vice President Kamala Harris became the likely Democratic nominee, MAGA messaging has gone from overwrought and hyperbolic to absolutely hysterical and apocalyptic.

Trumpists wave off any and all criticism as unworthy of discussion, bad-faith accusations from minds afflicted with Trump Derangement Syndrome. And yet, deranged is the only appropriate descriptor of the rhetoric emanating from MAGA land’s loudest megaphones. It’s Trump and some of his closest allies and most prominent boosters who have been speaking of an imminent totalitarian government, end times and literal biblical demons.

These people include podcasters with massive, fiercely dedicated audiences. Titans of industry. Religious extremists with political ambitions and close ties to Trump world. And the richest man in the world.

In just the past week, popular MAGA pundits warned that Harris is “Hitler and Stalin combined but times 200,” and also a “commie” who will choose a running mate who supports “allowing men to beat up women in the Olympics.” They also expressed outrage over the opening ceremony at the Paris Olympics as the end of “Western civilization,” and singled out one woman on a Zoom fundraiser call for Harris’ campaign as another harbinger of end times.

Then there was the billionaire Trump supporter who finally freed himself from the burden of pretending he’s not MAGA, Elon Musk, bringing back one of his favorite apocalyptic buzzwords, “extinctionist,” to describe Harris. (And because he’s a serious adult, he called her “Shamala.”)

Musk once generally reserved that term for environmentalists — or really anyone concerned about climate change. But he’s since expanded the definition to anything that involves the mysterious and horror-movie-sounding “woke mind virus.” In 2023, Musk told Joe Rogan, “It’s essentially the extinctionists. It is that they’re propagating the extinction of humanity and civilization.”

It’s hard to argue what’s “most disturbing” among these deranged comments from very angry people, but a worthy contender came from Lance Wallnau, the influential Christian nationalist who has the ears of both Trump and House Speaker Mike Johnson. He likened the first Black and Indian woman to be nominated for president by a major party to Jezebel — a spirit with demonic powers. In case he wasn’t driving the point home with just the name, Wallnau clarified that Harris represents “the spirit of Jezebel … in a way that’ll be even much more ominous than Hillary because she’ll bring a racial component and she’s younger.”

The MAGA right hasn’t cornered the market on ridiculous and irresponsible hyperbole in politics. Left, right and center are all capable of taking liberties with facts, hyping the fear factor and exaggerating the stakes.

But of all American political tribes, there’s only one with politically influential figures using this election season to prophesize about Jezebels and explicitly making it about race and gender. Or literally warning of the imminent end of the world because of a Marxist conspiracy to smuggle totalitarianism on an unsuspecting public through environmentalism.

This was once the content you’d find on the furthest, most ridiculous fringes of the AM radio dial. And they are what remains of the brain trust of the MAGA movement.

The first Trump presidency — right up to his attempt to overturn the 2020 election and ultimate incitement of a riot at the Capitol — was consistent in the fact that the only people who stayed until the end were the true believers. Anyone with a modicum of independence was jettisoned, forever.

The aforementioned MAGA influencers are worthy of ridicule, sure, but they’re more worthy of thoughtful, diligent scrutiny, because they’d be guiding forces of what might pass for principles in a second Trump administration.