MyPillow CEO Mike Lindell said he was changing all of his sale prices to include the number 88, a white supremacist code for “Heil Hitler.”

Lindell lashed out at media outlets Monday after he was criticized for pricing a pillow at $14.88.

“Well, the $14.88, they pulled some more 88 means Hitler,” he complained to War Room host Peter Navarro. “They called me a racist!”

Lindell called the reports a media “hit job” aimed at him because he wanted to “secure the elections.”

“So, I put everything on sale with that 88,” he said defiantly. “We’re gonna do those pillows on sale $19.88, $18.88, $9.88, $14.88. Then I can’t believe the media can figure out a way to attack me on my own pricing!”

Lindell said he had been advised to change his pricing, but refused.

“Mike, you’ve got to take these prices down. 88 means Hitler,” he recalled being told.

Watch the video below from Real America’s Voice.