Former President Donald Trump has earned $300,000 from selling his endorsed Bible, according to his latest financial disclosure. The report illustrates how Trump continues to milk his MAGA supporters for maximum profitability through creative marketing schemes.
The report, filed annually for federal candidates and officeholders, also reveals significant financial details about Trump’s liabilities and income sources.
The disclosure highlights over $100 million in liabilities from civil lawsuits he lost in New York, including a $50 million bond for a civil fraud case. Despite these financial pressures, Trump’s earnings from various ventures showcase his adeptness at capitalizing on his MAGA following.
A prominent feature of the disclosure is the $300,000 earned from “The Greenwood Bible,” which Trump promotes as uniquely endorsed by him. The Bible, priced at $60 online or $1,000 for a signed copy, is marketed with the claim, “the only Bible endorsed by President Trump,” reflecting his strategy of using his high-profile endorsement to drive sales among his loyal supporters.
In addition to Bible royalties, Trump’s post-presidential books have also been lucrative. His book “Letters to Trump,” featuring personal notes from celebrities, earned him $4.5 million, while another book, “A MAGA Journey,” brought in $505,763. These earnings demonstrate Trump’s continued success in profiting from his brand and appeal to his MAGA base.
As reported by The New York Times, Trump’s financial disclosure also details his investments in cryptocurrency and NFTs, showing over $1 million in cryptocurrency holdings and $330,609 from NFT collectibles. His wife, Melania Trump, added to the family’s financial haul with $237,500 from a speaking engagement and additional income from NFT license fees.
Mar-a-Lago, Trump’s private club, remains a significant revenue generator, reporting $56.9 million in income, up from the previous year. Additionally, Trump received $16.7 million in distributions from his investment in office buildings, although this represents a decrease from previous filings.
Overall, Trump’s financial disclosure highlights his continued skill in turning his public profile into a profitable enterprise.
